A few years ago I began encouraging my brides to pick out a “wedding scent” for their big day. This is not something that wedding blogs, magazines, or curated check lists of “wedding to-dos” tell you about, so without fail, I usually always get the same response from them; “what’s a wedding scent?!”
At some point or another, every one of us has experienced a flood of memories triggered by a certain smell (good or bad). Some of my favorite smells are those of fall because they take me back to the time when my kids were infants and I would spend afternoons cuddling them while a variation of a pumpkin scented candle would burn in the background. What causes this connection between scents and memories? Am I the only one to experience this phenomenon or is there some science behind it? As it turns out, scents are the most powerful memory triggers.
The way we process scents is different from what we hear, taste, touch, or see. Our olfactory bulb is responsible for what we smell, and its close proximity to our hippocampus (which is responsible for our memories) and our amygdala (the area responsible for emotions) causes a strong connection between the three. Not only does a scent trigger a memory, but also the emotional response associated with it.
So, what’s a wedding scent? It is the fragrance you’ll choose to remember your wedding day by. A perfume for yourself and/or a room fragrance we can treat the venue with. It is the subtle smell that will forever bring you back to your wedding day, not just mentally but also emotionally. And, you never know, your guests might also create an unconscious association of your day for themselves!
Here is a short video with a better scientific explanation, in case you are curious :).
Tips to consider:
Not all scent defusing methods are created equal.
Candles provide a warm, continuous smell that travels through the room.
Concentrated room sprays need to be reapplied every couple of hours to properly treat most spaces, but this is the easier method we’ve found that works.
Oils with diffusing sticks are my least favorite because some can take up to 24 hours to provide proper coverage.
For large event venues, consider purchasing a single wick candle for each of the guests restrooms.
Most importantly, this SUBTLE. Be mindful of your guests. You want to treat the room, not give your guests a migraine!
Bath and Body Works offers a wide variety of scent collections and their coupons are wonderful. Did you know they offer a 3 day grace period on all promotions?! Can’t beat that!